Workplace Series Africa, a digital learning hub committed to upskilling African professionals, has launched a new training program focused on Digital Branding—a timely and essential course designed to equip learners with the tools they need to stand out, grow their influence, and build profitable digital identities.

In today’s fast-paced digital economy, a strong online presence is more than just a nice-to-have—it’s a necessity. This new course, delivered on Workplace Series Africa’s proprietary learning platform, gives professionals across the continent access to world-class training in personal positioning, digital marketing, and brand reputation management, all optimised for remote, flexible learning.

We are in the digital world, and we spend quality time online every day creating, consuming content and collaborating. This program was created to help professionals maintain a unique reputation, increase their relevance and build a voice for themselves by setting them apart from others. Said Itoro Lawrence, Marketing Communications, Workplace Series Africa. “It’s not just about having a polished social media profile—it’s about building a brand that communicates value, builds trust, and opens doors in a competitive global market.”

The Digital Branding course explores the key elements of building a digital presence that works, from strategy to execution. Participants will dive into modules such as:

Unique Value Proposition & Brand Assessment, Content Strategy & Social Media Management

Brand Analysis & Online Reputation, Brand Monetisation & Digital Marketing,Crisis Management & Communication

Each module is built with a practical, real-world application in mind, giving learners templates, tools, and exercises to implement immediately in their brand journeys.